UMHS launched a new, integrated campaign to support the opening of the new C.S. Mott Children’s Hospital. The work builds upon the successful strategy of previous campaigns, by showcasing U-M “Victors,” that include both patients and hospital staff that support “The Michigan Difference.”
The work includes TV, radio, print, online videos, on-site signage and a comprehensive digital strategy, all using the iconic Victors music, Mott block logo and glimpses into moments of patients and staff.
:30 "Extraordinary Victories"
:60 "Hail Mott"
:30 "The Very Best"
WEB VIDEO
NEWSPAPER
WEB VIDEO, PRINT, ELEVATOR WRAPS
