Kelly Warkentien
CREATIVE DIRECTOR
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University of Michigan Health System orig

UMHS launched a new, integrated campaign to support the opening of the new C.S. Mott Children’s Hospital. The work builds upon the successful strategy of previous campaigns, by showcasing U-M “Victors,” that include both patients and hospital staff that support “The Michigan Difference.”

The work includes TV, radio, print, online videos, on-site signage and a comprehensive digital strategy, all using the iconic Victors music, Mott block logo and glimpses into moments of patients and staff. 

C.S. Mott Children's Hospital Launch Campaign

Kelly Warkentien, Art Director

:30  "Extraordinary Victories"

Here at the University of Michigan C.S. Mott Children's Hospital, you'll find doctors and surgeons who put young lives on a better path. Researchers and scientists who put forth ideas and theories that are turned into breakthroughs. Nurses with the care and compassion one needs to earn a place at a child's bedside.

:60 "Hail Mott"

Uploaded by Kelly Warkentien on 2015-06-21.

:30 "The Very Best"

 

Children Need Victors: Grant Hasse

WEB VIDEO

Uploaded by Kelly Warkentien on 2015-06-21.

 

Block Out Cancer

PRINT

 
 

MyUofMHealth.org

WEB VIDEO, PRINT, ELEVATOR WRAPS

Uploaded by Kelly Warkentien on 2015-06-21.