Kelly Warkentien
CREATIVE DIRECTOR
UM-iPad.jpg

University of Michigan Health System

UMHS launched a new, integrated campaign to support the opening of the new C.S. Mott Children’s Hospital. The work builds upon the successful strategy of previous campaigns, by showcasing U-M “Victors,” that include both patients and hospital staff that support “The Michigan Difference.”

The work includes TV, radio, print, online videos, on-site signage and a comprehensive digital strategy, all using the iconic Victors music, Mott block logo and glimpses into moments of patients and staff. 

:60 "Hail"

 

:30 "Extraordinary Victories"

 

Uploaded by Kelly Warkentien on 2015-06-21.

:30 "The Very Best"

 

Uploaded by Kelly Warkentien on 2015-06-21.

Children Need Victors: Grant Hasse

 

Block Out Cancer

 

Uploaded by Kelly Warkentien on 2015-06-21.

MyUofMHealth.org